Culture has a great impact on international marketing. A marketer must have to study about the local culture in-depth before offering a product to them. Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the different elements of culture for the international marketer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Culture has a great impact on international marketing. A marketer must have to
study about the local culture in-depth before offering a product to them.
Source: Abdin (2008)

In the light of the above extract, critically discuss the relevance of the different
elements of culture for the international marketer.

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