Answered: Is marketing dead? With marketers…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Assume that you are marketing manager for a recently launched packed milk name ovaltime and your target is the interior of Sindh, keeping in mind the characteristics of the target market what will be your main marketing strategy in that subculture and how will you execute it in order that the brand becomes familiar with the local market and generate healthy sales as well. Is marketing dead? With marketers increasingly adopting more and more refined market segmentation schemes fueled by the internet and other customisation efforts some claim mass marketing is dead other counter there will always be room for large brands employing marketing programs to target the mass market. Take a positio. Either convince me that mass marketing is dead or given reason I support of the claim that mass marketing is still viable way to build a profitable brand

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