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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Various countries have developed their nations brands through different bases and
used marketing campaigns to improve their images. Select a country of your own
choice other than Egypt to analyse the following: 

b- The different suggestions for the current or future use of alternative marketing
techniques such as brand placement and guerrilla marketing to attract tourists and
inform them about this nation brand 

Expert Solution
Step 1

I would like to give an example of India to you. India is a developing country and being developing one, alot of opportunities is available to all so that investors will come and invest in thw businesses. What is most needed in business is th good returns that are there for the investors in the market.

 

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