Through three examples, show how different "marketing appeals" around the Western New Year are constructed according to class differences to attract consumers of different classes.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Through three examples, show how different "marketing appeals" around the Western New Year are constructed according to class differences to attract consumers of different classes.

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