As a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture. True or False
As a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture. True or False
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
As a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture.
True or False
Expert Solution
Step 1
Cultural adaptation is the process of understanding various cultures. It is important for marketers to understand the cultures of various people. Failing this might impact negatively on the customers and can also ruin the brand image. The products should align with the cultures of the customers.
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