Critical Thinking Spending on digital marketing hastrended upward in recent years, and with so manyindividuals using the Internet for extended periodsof time, it is easy to understand why. In some cases,some organizations spend more than hatt of theirbudget on digital marketing. How do you think theyjustify committing more than half of their marketingbudget to digital efforts? Do you believe that morecompanies should invest primarily in digital marketing? What groups o, factors w ould indicate to youthat digital marketing does not make sense as aninvestment?
Critical Thinking Spending on digital marketing hastrended upward in recent years, and with so manyindividuals using the Internet for extended periodsof time, it is easy to understand why. In some cases,some organizations spend more than hatt of theirbudget on digital marketing. How do you think theyjustify committing more than half of their marketingbudget to digital efforts? Do you believe that morecompanies should invest primarily in digital marketing? What groups o, factors w ould indicate to youthat digital marketing does not make sense as aninvestment?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Spending on digital marketing has
trended upward in recent years, and with so many
individuals using the Internet for extended periods
of time, it is easy to understand why. In some cases,
some organizations spend more than hatt of their
budget on digital marketing. How do you think they
justify committing more than half of their marketing
budget to digital efforts? Do you believe that more
companies should invest primarily in digital marketing? What groups o, factors w ould indicate to you
that digital marketing does not make sense as an
investment?
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