3) You are directed to study the factors that are larger societal forces that affect your company– demographic, economic, natural, technological, political, and cultural. What are you studying? A)the macroenvironment B)the microenvironment C)the marketing environment D)the marketing mix E)the global environment

3) You are directed to
study the factors that are larger societal forces that affect your company–
demographic, economic, natural, technological, political, and cultural. What
are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing
environment
D)the marketing mix
E)the global environment
4) Which of the
following is NOT a type of factor in a company’s macroenvironment?
A)demographic
B)economic
C)technological
D)competitor
E)political
5) All of the groups within a company are called
the ________.
A)culture
B)diversity
C)internal environment
D)climate
E)range
6) Which type oforganization helps companies to
stock and move goods from their points of origin to their destination?
A)financial intermediary
B)physicaldistribution
firm
C)marketing service firm
D)reseller
E)supplier
7) Banks, credit companies, insurance companies,
and other businesses that help finance transactions or insure against the risks
associated with the buying and selling of goods and services are referred to as
________.
A)financial intermediaries
B)physicaldistribution
firms
C)marketing service
agencies
D)resellers
E)wholesalers

8) A company’s marketing
environment includes various ________ that are made up of groups that have an
actual or potential interest in, or impact on, an organization’s ability to
achieve its objectives.
A)teams
B)audiences
C)markets
D)publics
E)intermediaries
9) Which of the following is NOT an example of a
public that is part of a company’s marketing environment?
A)financial
B)media
C)government
D)citizen-action
E)marketing department
10) A radio station that carries news, features,
and editorialopinions about your area is best classified as which type of
public?
A)financial
B)media
C)citizen-action
D)local
E)regional
Copyright © 2011 Pearson Education, Inc.
11) Consumer
organizations and environmental groups are examples of________ publics.
A)general
B)local
C)government
D)citizen-action
E)media
12) Workers, managers, and members ofthe board
ofdirectors are all part ofa company’s
________.
A)generalpublic
B)internal public
C)localpublic
D)intermediary public
E)market public
13) Percy Originalcaters to a market of
individuals and households that buy goods and services for personal
consumption. What type of market does Percy Original cater to?
A)business
B)reseller
C)government
D)consumer
E)marketing intermediary
14) Which type of market buys goods and services
to produce public services or to transfer them to others who need them?
A)government
B)reseller
C)wholesale
D)consumer
E)retail

15) Members of which
type of market buy goods and services for further processing or for use in the
production process?
A)business
B)reseller
C)wholesale
D)consumer
E)retail
16) Rachel Patino works for a wholesale company
called Distributors Unlimited. She is responsible for buying and selling goods
at a profit to small retailers. What is her market?
A)business
B)reseller
C)wholesale
D)consumer
E)retail
17) Your marketing department is currently
researching the size, density, location, age, and occupations of your target
market. Which environment is being researched?
A)demographic
B)psychographic
C)economic
D)geographic
E)cultural
18) The three largest age groups in America are
the baby boomers, Generation Xers, and
________.
A)seniors
B)Millennials
C)teens
D)tweens
E)toddlers

19) The most important
demographic trend in the United States is the ________.
A)changing age structure of the population
B)mobility of the
population
C)slowing birth rate
D)increasing growth in
professional jobs
E)changing structure of the family
20) The youngest of the baby boomers are now in
their ________.
A)late 20s
B)mid-20s
C)mid-40s
D)early 50s
E)early 60s
21) Which of the following is the most commercially
influential American demographic age group today?
A)Generation X
B)baby boomers
C)Millennials
D)seniors
E)tweens
22) Which of the following descriptions most
accurately characterizes the baby boomers?
A)They are aging and
slowing down.
B)They are a shrinking
market for new housing and home remodeling.
C)They are past their
peak earning and spending years.
D)They hold 75% ofthe
country’s financial assets.
E)They were largely
unaffected by the recent recession.
Answer: D
23) Which demographic group
was once labeled “the MTV generation” but has become the most
educated generation to date?
A)Generation X
B)Millennials
C)Generation Y
D)baby boomers
E)teenagers
24) Which of the following descriptions most
accurately characterizes Gen Xers?
A)There are more Gen Xers than Millennials.
B)They were the first
generation of latchkey kids.
C)They tend to put
career before family.
D)They are more
interested in acquiring goods than having experiences.
E)They rarely research a
product before purchasing it.
25) Which demographic group is also referred to
as the echo boomers?
A)Generation X
B)Millennials
C)Generation Z
D)Baby boomers
E)Baby busters
26) Which demographic group includes large tween
and teen markets?
A)Generation X
B)Millennials
C)baby busters
D)baby boomers
E)the elderly
.
27) Which of the
following descriptions most accurately characterizes Millennials?
A)They are children ofbaby boomers.
B)They are not as
technologically savvy as Gen Xers are.
C)They have reached
their peak earning and spending years.
D)They were once labeled
“the MTV generation.”
E)They have graduated
from college and are taking over positions ofpower in the business world.
28) Which demographic group is characterized by
a total fluency and comfort with computer, digital, and Internet technology?
A)Generation X
B)Millennials
C)the elderly
D)Generation Z
E)baby boomers
29) Which of the following demographic groups
has NOT seen a percentage increase in the past 50 years?
A)women staying at home with their children
B)men staying at home with their children
C)nontraditional
households
D)nonfamily households
E)women working outside
of the home

30) The number
of________ households is now growing faster than the number of________
households.
A)traditional;
nontraditional
B)large; traditional
C)nontraditional;
smaller
D)nontraditional;
traditional
E)male-dominant; female-dominant
31) In 1950, women made up less than 40 percent
of the workforce; now they make up
________.
A)35 percent
B)40 percent
C)43 percent
D)46 percent
E)59 percent
32) Americans are very mobile. Over the past two
decades, the U.S. population has shifted most heavily toward the ________
states.
A)Midwestern
B)Northwestern
C)Sunbelt
D)Southeastern
E)Northeastern
.
33) Which of the
following geographical areas has NOT experienced a recent population increase?
A)micropolitan areas
B)suburbs
C)the West
D)the Northeast
E)the South