Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.2: The Competitive Environment
Problem 1LO
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Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them.
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