Create the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result? Qualtrics Survey 4. Brand PositioningHHOFSTRA UNIVERSITY.A CONSUMER SURVEY ON AIR PURIFIER PURCHASE BEHAVIORDear Survey Participant:We appreciate for taking your time to participate the survey. We are trying to understand the market of the airpurifier. Please answer all of seven questions.The survey results will be used be only for academic research.If you do not see an M-Turk code at the end of the survey, please input your worker ID number to ensurepayment.Thank you!Team 3MKT203 Marketing Analysis & ManagementFrank G. Zarb School of Business Hofstra UniversityPlease click the brand you see now.O Honeywell HPA 100 HEPA Air PurifierPlease click the brand you see now.O GermGuardian 22 in 4-in-1 Air Purifier with True HEPA filter for Medium Rooms up to 153 Sq FtSurvey Powered By QuatricaPlease click the brand you see now.O TotalClean® 5-in-1 UV-C Medium Room Air PurifierPlease click the brand you see now.OBISSELL MYAir Air PurifierPlease click the brand you see now.O Dyson Pure Cool™ TP01 purifying fanNote that one of the six brands israndomly given to the participant.Page 66 12345678910111213141516171819202122232425262728NameQ1_1Q1_2Q1_3Q1_4Q1 5Q1 6Q1_7Q1_8Q1_9Q2_1Q2_2Q2_3Q2_4Q2_5Q2_6Q3_1Q3_2Q3_3Q4_1Q4_2Q4_3Q4_4Q5Q6Q7Q8Q9TypeNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericNumericDuration_i... NumericWidth40404040404040404040404040404040404040404040404040404040Decimals0000000000000000000000000002LabelValuesSEG1 Design {1, Poor)...SEG1 Quality {1, Poor)...SEG1 Energ... {1, Poor)...MissingNoneNoneNoneNoneSEG1 - Price {1, Poor)...SEG1 Produ... {1, Poor)..Fan s... {1, Poor)...NoneNoneSEG1Clean... (1, Poor)..NoneSEG1SEG1Featu... {1, Poor)..Smart.NoneNoneNoneNoneNoneNoneNoneNoneSEG1 Smart... (1, Poor)...SEG2 - Having... {1, Poor)...SEG2 - Provide... {1, Poor)...SEG2 - Longer... {1, Poor)...SEG2 - Having... {1, Poor)...SEG2- Ergono... {1, Poor)...SEG2 - Be part... {1, Poor)...SEG3 - Afforda... {1, Extremel... NoneSEG3 - Multipl... {1, Extremel... NoneSEG3 - Respira... {1, Extremel... NoneOUTCOME - W... {1, Extremel... NoneOUTCOME -. {1, Extremel... NoneOUTCOME -...{1, Extremel... NoneOUTCOME -. {1, Extremel... NonePlease select y... {1, 18-24)... NonePlease select y... {1, Male)... NoneWhich of the fol... {1, City)...NoneNoneNoneNonePlease select y... {1, White)...Select your esti... {1, Less tha.Duration (in sec... NoneColumns5555555555555555555555555555AlignRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightRightCaSARWGODDLITORTRADCADDLYCERCANCETARDCamPoznTARTCamCANCETHATCODLITORDALYCE200SAWLORDMeasureScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleScaleRoleInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInputInput

For this explanation, we take BISSELL MYA At Paner as the company for our score table; since the…

Answered: Create the mean score table of the four…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Create the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?

Transcribed Image Text:Qualtrics Survey 4. Brand Positioning HHOFSTRA UNIVERSITY. A CONSUMER SURVEY ON AIR PURIFIER PURCHASE BEHAVIOR Dear Survey Participant: We appreciate for taking your time to participate the survey. We are trying to understand the market of the air purifier. Please answer all of seven questions. The survey results will be used be only for academic research. If you do not see an M-Turk code at the end of the survey, please input your worker ID number to ensure payment. Thank you! Team 3 MKT203 Marketing Analysis & Management Frank G. Zarb School of Business Hofstra University Please click the brand you see now. O Honeywell HPA 100 HEPA Air Purifier Please click the brand you see now. O GermGuardian 22 in 4-in-1 Air Purifier with True HEPA filter for Medium Rooms up to 153 Sq Ft Survey Powered By Quatrica Please click the brand you see now. O TotalClean® 5-in-1 UV-C Medium Room Air Purifier Please click the brand you see now. OBISSELL MYAir Air Purifier Please click the brand you see now. O Dyson Pure Cool™ TP01 purifying fan Note that one of the six brands is randomly given to the participant. Page 66

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Name
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Q1 6
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Type
Numeric
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Duration_i... Numeric
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Decimals
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Label
Values
SEG1 Design {1, Poor)...
SEG1 Quality {1, Poor)...
SEG1 Energ... {1, Poor)...
Missing
None
None
None
None
SEG1 - Price {1, Poor)...
SEG1 Produ... {1, Poor)..
Fan s... {1, Poor)...
None
None
SEG1
Clean... (1, Poor)..
None
SEG1
SEG1
Featu... {1, Poor)..
Smart.
None
None
None
None
None
None
None
None
SEG1 Smart... (1, Poor)...
SEG2 - Having... {1, Poor)...
SEG2 - Provide... {1, Poor)...
SEG2 - Longer... {1, Poor)...
SEG2 - Having... {1, Poor)...
SEG2- Ergono... {1, Poor)...
SEG2 - Be part... {1, Poor)...
SEG3 - Afforda... {1, Extremel... None
SEG3 - Multipl... {1, Extremel... None
SEG3 - Respira... {1, Extremel... None
OUTCOME - W... {1, Extremel... None
OUTCOME -. {1, Extremel... None
OUTCOME -...
{1, Extremel... None
OUTCOME -. {1, Extremel... None
Please select y... {1, 18-24)... None
Please select y... {1, Male)... None
Which of the fol... {1, City)...
None
None
None
None
Please select y... {1, White)...
Select your esti... {1, Less tha.
Duration (in sec... None
Columns
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Right
Right
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Right
Right
Right
Right
Right
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Right
Right
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Right
Right
Right
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Right
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Right
Right
Right
Right
Right
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Ca
SARW
GODD
LITOR
TRAD
CADD
LYCER
CANCE
TARD
Cam
Pozn
TART
Cam
CANCE
THAT
COD
LITOR
DALY
CE
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SAW
LORD
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