TABLE 5-3 Regional Consumption Differences Northeast Midwest South West Products Imported beer 116 87 94 110 Tooth whiteners 98 94 106 97 Breakfast pastries 98 103 105 91 Bagels 128 98 87 102 Activities Going to concerts/music festivals 105 98 94 108 Fly fishing 91 83 98 126 Skateboarding 87 82 97 131 College football fan 74 113 113 88 Shopping Staples 194 43 82 109 H&M 139 64 81 133 Domino's Pizza 77 78 122 101 Chill's Grill & Bar 70 84 127 92 Media The New Yorker 143 97 70 120 American Rifleman 96 121 108 71 The Amazing Race (CBS) 107 97 96 105 The Simpsons (FOX) 103 108 109 75 Note: 100 = Average level of use, purchase, or consumption Source: Simmons Research, National Consumer Study 2018.

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Chapter2: Introduction To Spreadsheet Modeling
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Question

Select one product, service, or activity from each
category in Table 5–3 and explain the differences
in consumption for the item across the regions
shown

TABLE 5-3 Regional Consumption Differences
Northeast
Midwest
South
West
Products
Imported beer
116
87
94
110
Tooth whiteners
98
94
106
97
Breakfast pastries
98
103
105
91
Bagels
128
98
87
102
Activities
Going to concerts/music festivals
105
98
94
108
Fly fishing
91
83
98
126
Skateboarding
87
82
97
131
College football fan
74
113
113
88
Shopping
Staples
194
43
82
109
H&M
139
64
81
133
Domino's Pizza
77
78
122
101
Chill's Grill & Bar
70
84
127
92
Media
The New Yorker
143
97
70
120
American Rifleman
96
121
108
71
The Amazing Race (CBS)
107
97
96
105
The Simpsons (FOX)
103
108
109
75
Note: 100 = Average level of use, purchase, or consumption
Source: Simmons Research, National Consumer Study 2018.
Transcribed Image Text:TABLE 5-3 Regional Consumption Differences Northeast Midwest South West Products Imported beer 116 87 94 110 Tooth whiteners 98 94 106 97 Breakfast pastries 98 103 105 91 Bagels 128 98 87 102 Activities Going to concerts/music festivals 105 98 94 108 Fly fishing 91 83 98 126 Skateboarding 87 82 97 131 College football fan 74 113 113 88 Shopping Staples 194 43 82 109 H&M 139 64 81 133 Domino's Pizza 77 78 122 101 Chill's Grill & Bar 70 84 127 92 Media The New Yorker 143 97 70 120 American Rifleman 96 121 108 71 The Amazing Race (CBS) 107 97 96 105 The Simpsons (FOX) 103 108 109 75 Note: 100 = Average level of use, purchase, or consumption Source: Simmons Research, National Consumer Study 2018.
Expert Solution
Step 1

In the above table, it is a certain number of items categorized under products, activities, shopping, and media. Further, these items are indicative of either consumption or purchase spread across different regions in the country. The assessment of the same is provided as below:

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