Core Computer Corporation (CCC) recently opened a customer service facility in New Delhi, India. Managers of the Texas-based firm have been displeased with the local manager hired to run the New Delhi facility because of a variety of problems that took place. CCC managers believe that a representative from the headquarters should manage the Indian facility for one year in order to train personnel and to improve the quality of customer service. Two CCC executives have expressed a desire to work and live in India: Craig Springer and Devon Parks. The CCC human resources department is comparing the qualifications and characteristics of the two men in order to determine which candidate would be the most successful in India. Question: Which of the following most supports hiring Craig Springer as manager for CCC's facility in New Delhi? a) Craig is able to work independently with little direction in a variety of line activities.   B) Devon learned to speak fluently in Spanish and French from his past assignments in Europe.   C) Craig handles work-related stress mostly by exercising and spending time with friends. Craig has served as a manager for six months in CCC's office in Beijing, an assignment linked to his fluency in Mandarin.   D) Devon specializes in accounting and has served various staff positions throughout CCC.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Core Computer Corporation (CCC) recently opened a customer service facility in New Delhi, India. Managers of the Texas-based firm have been displeased with the local manager hired to run the New Delhi facility because of a variety of problems that took place.

CCC managers believe that a representative from the headquarters should manage the Indian facility for one year in order to train personnel and to improve the quality of customer service. Two CCC executives have expressed a desire to work and live in India: Craig Springer and Devon Parks.

The CCC human resources department is comparing the qualifications and characteristics of the two men in order to determine which candidate would be the most successful in India.

Question: Which of the following most supports hiring Craig Springer as manager for CCC's facility in New Delhi?


a) Craig is able to work independently with little direction in a variety of line activities.
 
B) Devon learned to speak fluently in Spanish and French from his past assignments in Europe.
 
C) Craig handles work-related stress mostly by exercising and spending time with friends.
Craig has served as a manager for six months in CCC's office in Beijing, an assignment linked to his fluency in Mandarin.
 
D) Devon specializes in accounting and has served various staff positions throughout CCC.
Expert Solution
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Customer service - It is defined as the assistance and advice provided by a business to its prospective or current customers. The success of customer service interactions depends on employees or company representatives who can address customer questions or provide appropriate solutions. Customer service reflects the strategies and values of a company, and its quality is measured through customer retention.

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