Foreign firms in the automobile industry find difficulty entering the United States market due to EPA (emission and fuel consumption) and NHSTA (safety) requirements. As an example, Great Wall Motors is China's largest SUV and truck producer and has operations in Asia, Africa, Europe, and South America. The difficult entering the United States market is a result of differences in: A. Laws and regulations B. Consumer preferences C. Shipping costs D. Competition
Foreign firms in the automobile industry find difficulty entering the United States market due to EPA (emission and fuel consumption) and NHSTA (safety) requirements. As an example, Great Wall Motors is China's largest SUV and truck producer and has operations in Asia, Africa, Europe, and South America. The difficult entering the United States market is a result of differences in: A. Laws and regulations B. Consumer preferences C. Shipping costs D. Competition
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Foreign firms in the automobile industry find difficulty entering the United States market due to EPA (emission and fuel consumption) and NHSTA (safety) requirements. As an example, Great Wall Motors is China's largest SUV and truck producer and has operations in Asia, Africa, Europe, and South America. The difficult entering the United States market is a result of differences in:
A. Laws and regulations
B. Consumer preferences
C. Shipping costs
D. Competition
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