Answered: continuous

Business

Marketing

continuous

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Expectancy theory assumes people are rational.

True

False

Behaviors that are learned under continuous reinforcement are:

the strongest learned behavior

the most difficult to change

quickly extinguished

difficult to extinguish

None of these

Equity theory is concerned with the reactions people have to outcomes they receive as part of a “social exchange.”

True

False

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