Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?
Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season? |
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Considering all elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?
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