Conceptual fit between the organisation’s internal and external environments are explained through the “inside-out” or “outside-in” perspectives. After researching Naked, argue whether Naked has utilised an “inside-out” or “outside-in” perspective. Your answer should contain the following points: • Distinguish between the “inside-out” and “outside-in” perspectives. • Determine whether Naked is using an “inside-out” or “outside-in” perspective and provide arguments/examples to support your determination. • Provide recommendations to Naked’s current approach, which may strengthen its strategic link to the market.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Conceptual fit between the organisation’s internal and external environments are explained
through the “inside-out” or “outside-in” perspectives. After researching Naked, argue whether
Naked has utilised an “inside-out” or “outside-in” perspective.
Your answer should contain the following points:
• Distinguish between the “inside-out” and “outside-in” perspectives.
• Determine whether Naked is using an “inside-out” or “outside-in” perspective and provide
arguments/examples to support your determination.
• Provide recommendations to Naked’s current approach, which may strengthen its strategic
link to the market. 

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