How does a hotel like Hyatt address cultural or regional differences when structuring surveys for diverse segments within their target market?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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How does a hotel like Hyatt address cultural or regional differences when structuring surveys for diverse segments within their target market?

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Step 1: Introduction

Hyatt is an international hotel chain. It serves a diverse range of guests from every part of the world. Each guest has their own unique cultural and regional preferences. Hyatt always ensures that they are providing the best possible experience for all of their guests. They do this by managing their cultural and regional differences.

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