How does the Cluster Analysis support strategic Marketing decision-making? What are the various statistical steps or analyses approaches to Cluster Analysis using use formula/graphs to elaborate? Kindly give an example to describe how the Cluster Analysis method is applied.

Q: How is trend analysis conducted?

A: A technique that is used to determine the future on the basis of past trends is termed trend…

Q: Define the term pivot column?

A: In a matrix, pivot position will be a situation in the matrix that compares to a row–leading.…

Q: Q: Explain how will you conduct User Research for Forest MIS and discuss implication of Ethnography…

A: Woodland assets data framework plans to give precise and complete data occasionally to help…

Q: Explain causal forecasting methods?

A: Causal forecasting methods are founded on the statement that the changeable to be forecast has cause…

Q: The target market of a Caribbean Cruise ship holiday is couples aged 65 years and over with a keen…

A: It is very clear from the question that the target market for the Cruise company is the people who…

Q: What role does forecasting play in the planning process, and what methods or techniques can be used…

A: Possibly if there is one wish that managers and leaders would ask for in today's times would be the…

Q: Explain four qualitative forecasting techniques ?

A: Planning refers to the process of assessing demand for the goal of future supply chain and…

Q: Build a Marketing Analytics Toolkit with Cluster Analysis, Choice Models, Conjoint Models and Market…

A: Marketing analytics is the study of data collected by marketers or researchers to frame their…

Q: What role does forecasting play in long-term planning, and what are some effective forecasting…

A: In business, forecasting is a typical statistical work since it guides long-term strategic planning…

Q: Go to https://doc.arcgis.com/en/esri-demographics/data/tapestrysegmentation.htm, and identify five…

A: Geographic Segmentation is a category of the overall Market Segmentation strategy of all companies.…

Q: 2.1 Forecasting plays an important role in logistics planning, differentiate between quantitative…

A: Note - Hi! Thank you for the question As per the honour code, We’ll answer the first question since…

Q: Discuss what are the key considerations when selecting a forecasting method for a specific industry…

A: Forecasting is a method that uses historical data to provide well-informed estimates that may be…

Q: Any company or business is obliged to carry out a market division process, called segmentation, in…

A: Ans) When a company carry out a market division process, they do it for the purpose that they know…

Q: How can a geographic segmentation method and a benefit segmentation method benefit a stainless steel…

A: By using segmentation approaches that are successful, businesses may recognize and appreciate the…

Q: Match the following attributes of a city with the appropriate scale of measurements: Attribute…

A: Performance measurement has to be a logical extension of the analysis process. Various key…

Q: What are the issues associated with qualitative forecasting, and how are these overcome?   Provide…

A: Qualitative forecasting is a strategy for making forecasts about an organization's funds that…

Q: 1. Which method would you choose to compute dissimilarity between clusters using the distance…

A: The method that uses the distance between two observations, one from each cluster, that are the most…

Q: When is it appropriate to use qualitative forecasting methods?

A: Forecasting is the process of prediction in which sales demand is estimated using historic…

Q: a) Use the technique of least squares method, find the trend line b) Find the trend values c)…

A: From the question data, I have prepared the data table, the column labels are quarter, year, period,…

Q: What forecasting tool is most appropriate when closely working with customers dependent on your…

A: CPFR (Collaborative planning, forecasting, and replenishment) is a forecasting tool that is the most…

Q: Define Tactical forecasts?

A: Forecasting is the process of estimating future demand based on the present and past data. The…

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.