With the aid of local examples explain effective IT responses to the following kinds of business pressures; (a). Market pressures, (b). Technology pressures and (c). Societal/political/legal pressures.

With the aid of local examples explain effective IT responses to the following kinds of business pressures; (a). Market pressures, (b). Technology pressures and (c). Societal/political/legal pressures.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter7: Planning And Goal Setting

Section: Chapter Questions

Problem 2DQ

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.

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With the aid of local examples explain effective IT responses to the following kinds of business
pressures;
(a). Market pressures,
(b). Technology pressures and
(c). Societal/political/legal pressures.

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