Complete steps 4-7: Step 4: Political/Legal Factors Go to the World Bank Group's (2020) "Doing Business website and: ⚫ Note the "Ease of Doing Business" ranking (1= easiest) and "Starting a Business" (1= easiest) and "Registering Property" (1= easiest) for your chosen country. Then go to the World Economic Forum's (2020) website for "country and regional trends from the NRI", scroll down to Table 2, and: ⚫ Note the ranking of the political and regulatory environment by country (1 = best environment). Provide the four rankings noted above for your chosen country. • Explain why these political/legal considerations represent opportunities or threats to entering this market. Step 5: Technological Factors • Identify the ranking of technology for your country (1 = most networked) on the World Economic Forum (2020) website in the first table. • Explain how and why your country's networked readiness ranking will present an opportunity or a threat to the success of Perigord Bakery in the country that you chose. Step 6: Geographical Factors . Using the CIA World Factbook (n.d.) source, explain why geographical factors are possible opportunities or threats to entering this market, considering distribution of your product. Step 7: Summary ⚫ Based on your analysis, explain whether you would pursue expansion into your selected country for Perigord Bakery. Why or why not? • Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery, regardless of your decision to expand into the country market or not: exporting, licensing, franchising, or joint venture (see the learning activity).
Complete steps 4-7: Step 4: Political/Legal Factors Go to the World Bank Group's (2020) "Doing Business website and: ⚫ Note the "Ease of Doing Business" ranking (1= easiest) and "Starting a Business" (1= easiest) and "Registering Property" (1= easiest) for your chosen country. Then go to the World Economic Forum's (2020) website for "country and regional trends from the NRI", scroll down to Table 2, and: ⚫ Note the ranking of the political and regulatory environment by country (1 = best environment). Provide the four rankings noted above for your chosen country. • Explain why these political/legal considerations represent opportunities or threats to entering this market. Step 5: Technological Factors • Identify the ranking of technology for your country (1 = most networked) on the World Economic Forum (2020) website in the first table. • Explain how and why your country's networked readiness ranking will present an opportunity or a threat to the success of Perigord Bakery in the country that you chose. Step 6: Geographical Factors . Using the CIA World Factbook (n.d.) source, explain why geographical factors are possible opportunities or threats to entering this market, considering distribution of your product. Step 7: Summary ⚫ Based on your analysis, explain whether you would pursue expansion into your selected country for Perigord Bakery. Why or why not? • Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery, regardless of your decision to expand into the country market or not: exporting, licensing, franchising, or joint venture (see the learning activity).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The country I chose is Japan for my fake Perigord bread bakery.
Transcribed Image Text:Complete steps 4-7:
Step 4: Political/Legal Factors
Go to the World Bank Group's (2020) "Doing Business website and:
⚫ Note the "Ease of Doing Business" ranking (1= easiest) and "Starting a Business" (1= easiest) and "Registering Property" (1= easiest) for your chosen
country.
Then go to the World Economic Forum's (2020) website for "country and regional trends from the NRI", scroll down to Table 2, and:
⚫ Note the ranking of the political and regulatory environment by country (1 = best environment).
Provide the four rankings noted above for your chosen country.
• Explain why these political/legal considerations represent opportunities or threats to entering this market.
Step 5: Technological Factors
• Identify the ranking of technology for your country (1 = most networked) on the World Economic Forum (2020) website in the first table.
• Explain how and why your country's networked readiness ranking will present an opportunity or a threat to the success of Perigord Bakery in the country
that you chose.
Step 6: Geographical Factors
. Using the CIA World Factbook (n.d.) source, explain why geographical factors are possible opportunities or threats to entering this market, considering
distribution of your product.
Step 7: Summary
⚫ Based on your analysis, explain whether you would pursue expansion into your selected country for Perigord Bakery. Why or why not?
• Describe the advantages and disadvantages of one (1) of the following means of expansion for the bakery, regardless of your decision to expand into the
country market or not: exporting, licensing, franchising, or joint venture (see the learning activity).
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