COMMUNICATION WITH THE MILLENIALS The Millennial (including Generation Y) have arrived in the workplace and they are brining new ways to communicate. Surreys report that the generation lives by computer and cellphone communication. Three out of four Gen-Yers use instant messaging (including (twitter tweets, 15% of them are logged on to instant messaging 24/7. Mot Gen-Yers either have a space on a social networks site such as Facebook or frequent these sites where they have friends. These digital natives also get most of their news from the Internet rather than from television or newspaper. "Employers re going to find this generation communicate differently. They IM (instant manager). Send text messages and can't live without cellphone", says Dave O Brien, regional manger of Berbee, a company that helps businesses with their information technology needs. Frank Albi president of Inacom, a technology and business consulting firm, agree “ the way they ( millennials) exchange information is vastly different . Its all about IMS and text messages- nice and short. Albi also notes that Millennials are much more active in multicommunicating. "You can be on the phone with someone and easily instant message someone who you see is online to answer a question or share an idea with." However, managers also worry that too much of this multi-communication isn't work related. There's a time line about what can be allowed at work and what can't, suggest Steve Hoelt, a recruiting manger at Time Warner Cable, Instant messaging is very popular, but it is affecting their work, that's when there's a problem.
COMMUNICATION WITH THE MILLENIALS The Millennial (including Generation Y) have arrived in the workplace and they are brining new ways to communicate. Surreys report that the generation lives by computer and cellphone communication. Three out of four Gen-Yers use instant messaging (including (twitter tweets, 15% of them are logged on to instant messaging 24/7. Mot Gen-Yers either have a space on a social networks site such as Facebook or frequent these sites where they have friends. These digital natives also get most of their news from the Internet rather than from television or newspaper. "Employers re going to find this generation communicate differently. They IM (instant manager). Send text messages and can't live without cellphone", says Dave O Brien, regional manger of Berbee, a company that helps businesses with their information technology needs. Frank Albi president of Inacom, a technology and business consulting firm, agree “ the way they ( millennials) exchange information is vastly different . Its all about IMS and text messages- nice and short. Albi also notes that Millennials are much more active in multicommunicating. "You can be on the phone with someone and easily instant message someone who you see is online to answer a question or share an idea with." However, managers also worry that too much of this multi-communication isn't work related. There's a time line about what can be allowed at work and what can't, suggest Steve Hoelt, a recruiting manger at Time Warner Cable, Instant messaging is very popular, but it is affecting their work, that's when there's a problem.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:COMMUNICATION WITH THE MILLENIALS
The Millennial (including Generation Y) have arrived in the workplace and they are brining new
ways to communicate. Surreys report that the generation lives by computer and cellphone
communication. Three out of four Gen-Yers use instant messaging (including [twitter tweets, 15% of them
are logged on to instant messaging 24/7. Mot Gen-Yers either have a space on a social networks site such
as Facebook or frequent these sites where they have friends. These digital natives also get most of their
news from the Internet rather than from television or newspaper.
"Employers re going to find this generation communicate differently. They IM (instant manager).
Send text messages and can't live without cellphone", says Dave O Brien, regional manger of Berbee, a
company that helps businesses with their information technology needs. Frank Albi president of Inacom,
a technology and business consulting firm, agree " the way they ( millennials) exchange information is
vastly different . Its all about IMS and text messages- nice and short.
Albi also notes that Millennials are much more active in multicommunicating. "You can be on
phone with someone and easily instant message someone who you see is online to answer a question or
share an idea with." However, managers also worry that too much of this multi-communication isn't work
related. There's a time line about what can be allowed at work and what can't, suggest Steve Hoelt, a
recruiting manger at Time Warner Cable, Instant messaging is very popular, but it is affecting their work,
that's when there's a problem.
Richard Dennison emphasize that more than previous generations, Millennials demand authentic
communication not marketing type, corporate speak won't call it anymore." If Gen-Yers receive corporate
bable, they find ways to let the source know that it lacks authenticity. Remember, this is the generations
that has always had a place to write common after reading the original message. From the observation,
you might think that executive blogs are the answer to Gen-Y communication needs, Not so, argues by
Dennison, "Force all our senior manager to blog." His experience is that more senior's manager is, the less
likely they'll be and they tend to have communication experts who want to meddle (thereby undermining
the blog authenticity)
Question to answer (5-6sentences only)
Companies have been slow and reluctant to adopt social media channels, online videos and
similar forms of communication. If you were a senior manager, how would you introduce these
communication technologies in the workplace to share information and knowledge more effectively?
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