[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that determines that consumers perceive the two services as follows, where each attribute is rated on a 1 (poor) to 10 (excellent) scale. Depth Big Names Sound Quality Tidal Hindenburg Importance 00 8 32 Availability 6 6 O s 2 . 7 8 9
[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that determines that consumers perceive the two services as follows, where each attribute is rated on a 1 (poor) to 10 (excellent) scale. Depth Big Names Sound Quality Tidal Hindenburg Importance 00 8 32 Availability 6 6 O s 2 . 7 8 9
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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![[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete
with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that
determines that consumers perceive the two services as follows, where each attribute is rated on a 1
(poor) to 10 (excellent) scale.
Depth
Big Names
Sound
Quality
$10.90
Tidal Hindenburg Importance
$15.00
$12.26
8
00
O$14.42
O$18.36
00
Availability 6
8
3
6
9
5
2
.
7
Currently. Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price,
how much should they charge per month? (Round to the nearest cent.)
8
4](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F7a8dbd94-952e-4e29-8247-2a80d89905df%2F3ac78c28-8e91-46e7-acdf-32ad6dfcbedf%2Ftdr1wu6_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Kanye] Kanye West has decided to create a new music streaming service, Hindenburg, to compete
with his old service, Tidal, that he sold. He conducted a multiattribute modeling survey that
determines that consumers perceive the two services as follows, where each attribute is rated on a 1
(poor) to 10 (excellent) scale.
Depth
Big Names
Sound
Quality
$10.90
Tidal Hindenburg Importance
$15.00
$12.26
8
00
O$14.42
O$18.36
00
Availability 6
8
3
6
9
5
2
.
7
Currently. Tidal prices their service at $15.00 per month. If Hindenburg wants to set a parity price,
how much should they charge per month? (Round to the nearest cent.)
8
4
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