As Target's chief pricing strategist, every year you must decide whether or not to engage in Black Friday madness. When you and your largest rival, Walmart, do not promote the hysteria, you each earn $10 billion in holiday sales. When both advertise, each gets $10 billion in holiday sales at a cost of $7 billion (cost of running ads and reduced e us from sale items). When one company engages in Black Friday while the other sits out, the advertising company get $18 billion in holiday sales at a cost of $7 billion and the company that does not advertise earns $2 billion (a lot of lost customers!). How does your answer change if the non- advertising firm earns $5 billion (instead of $2 billion)? What is the equilibrium in this game? Both Target and Walmart do not advertise Choose... There is no equilibrium Both Target and Walmart do not advertise 2 equilibrium: Target advertises while Walmart does not advertise, OR Target does not advertise while Walmart advertises There is not enough information to answer this question. Both Target and Walmart advertise 2 equilibrium Target advertises and Walmart advertises, OR Target does not advertise and Walmart does hot advertises