Pretend that you are working for Del Monte in the area of canned vegetables and that Del Monte has a system that uses data analytics.  One of your major competitors is Green Giant vegetables.  You are particularly interested in analyzing canned green beans. A portion of Del Monte’s data analytic system contains the following variables:

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Pretend that you are working for Del Monte in the area of canned vegetables and that Del Monte has a system that uses data analytics.  One of your major competitors is Green Giant vegetables.  You are particularly interested in analyzing canned green beans. A portion of Del Monte’s data analytic system contains the following variables: 

 

  Sales of various can sizes; prices of various sized cans; types of stores where green beans are sold; shelf locations of green beans in various types of stores; various promotions pertaining to green beans.

    Also assume that this analytic system also has this information for Green Giant beans.

  1. Explain for what types of decisions could this system be used concerning Del Monte’s Green Beans. Also address the possibility of competitive analyses pertaining to Green Giant Beans.

 

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