Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. OO OA Responsiveness OB Ability and desire to buy O C Comparability with existing products D Accessibility/reach-ability
Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. OO OA Responsiveness OB Ability and desire to buy O C Comparability with existing products D Accessibility/reach-ability
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:Your marketing department has identified a segment of athletic shoe
buyers who buy only for fashion reasons (i.e., they never played sports).
The segment is growing in number, quite stable, has the ability to buy high
end products, and will respond to marketing efforts to develop fashion
based athletic shoes (i.e., they're not particularly brand loyal).
Unfortunately, your firm (which manufactures basketballs, footballs,
baseball and soccer balls) does not manufacture shoes of any kind. If the
firm decided to pursue this segment, then it would probably be violating
the segment selection criteria.
O A Responsiveness
O B
C
O D
Ability and desire to buy
Comparability with existing products
Accessibility/reach-ability
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