Your marketing department has identified the following customer demographics in the following table.  Construct a demand curve and determine the profit maximizing price as well as the expected profit if MC=$1.  The number of customers in the target population is 10,000. Analyze the challenges that the marketing firm will be facing to evaluate customer demand.   Group Value Frequency Baby boomers $5 20% Generation X $4 10% Generation Y $3 10% `Tweeners $2 10% Seniors $2 10% Others $0 40%

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