A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below.Media Marketing strategy ConvenienceQualityPriceTelevision492, 630, 559, 447,480, 624, 547, 444464, 559, 759, 558,528, 670, 534, 657678, 628, 591, 633,684, 761, 691, 549Social Media464, 559, 759, 558,528, 670, 534, 657710, 650, 705, 653,577, 837, 629, 799705, 585, 527, 499,515, 566, 710, 547Newspaper690, 650, 705, 653,577, 825, 629, 799577, 616, 708, 486,480, 652, 585, 538803, 583, 825, 597,813, 564, 708, 615At the 0.05 level of significance,is there an interaction between media and marketing strategy?is there an effect due to media?is there an effect due to marketing strategy?

1. Yes, there is a significance in between media and marketing strategy, due to the p value below…

Answered: A new tropical fruit juice product was…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below.

Media		Marketing strategy
	Convenience	Quality	Price
Television	492, 630, 559, 447, 480, 624, 547, 444	464, 559, 759, 558, 528, 670, 534, 657	678, 628, 591, 633, 684, 761, 691, 549
Social Media	464, 559, 759, 558, 528, 670, 534, 657	710, 650, 705, 653, 577, 837, 629, 799	705, 585, 527, 499, 515, 566, 710, 547
Newspaper	690, 650, 705, 653, 577, 825, 629, 799	577, 616, 708, 486, 480, 652, 585, 538	803, 583, 825, 597, 813, 564, 708, 615

At the 0.05 level of significance,

is there an interaction between media and marketing strategy?
is there an effect due to media?
is there an effect due to marketing strategy?

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