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Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. A Responsiveness В Ability and desire to buy C Comparability with existing products Accessibility/reach-ability

Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. A Responsiveness В Ability and desire to buy C Comparability with existing products Accessibility/reach-ability

Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
Section: Chapter Questions
Problem 1MC
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Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. A Responsiveness В Ability and desire to buy C Comparability with existing products Accessibility/reach-ability
Transcribed Image Text:Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. A Responsiveness В Ability and desire to buy C Comparability with existing products Accessibility/reach-ability
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