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Mr. Cola is the newly installed President of Pep-C, the leading producer of carbonated drinks juices in the Philippines. Mr. Cola is an experienced executive from known brands of beverages. For his first scheduled meeting with the core team, he asked his Executive Assistant to instruct the Head of Marketing to prepare a competitor analysis using the CPM. He specifically requested to just include Ar-Cee Cola Corporation and Cocoa-Cola Company and exclude Zest-U, a start-up company engaged in soda production but operates mostly in rural areas. Mr. Cola’s decision to exclude Zest-U is tantamount to __________________.
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- 2- To generate the sales leads, IBM Company is offering free software for signing up for a demonstration of another product. This method of sourcing is known as: a. Cold calling b. Trade shows c. Direct marketing d. PromotionsWhich of the following statements is correct? • Agency costs are not relevant for the firm's vertical integration decision. • Agency costs are always minimised by transacting with another firm rather than vertically integrating. • Monitoring solves the principal-agent problem • Agency costs are always minimised by vertically integrating rather than transacting with another firm. • None of the other answers are correctDoing Marketing - Brands and Branding Insights Definition: What Is Brand Equity? Definition and Importance Read more on Interbrand: Best Global Brands 2022 Read more: Top 100 Global Brands Introduction to assignment: Measuring brand value is a complicated process. Different firms use different methods to measure brand equity. The top 100 brands as reported by Kantar are different than the top 100 brands measured by Interbrand because they use different formulas for calculating brand equity. a .How does Interbrand measure brand value? See the applications and methodology section on Interbrand’s website. b.Choose two of your favorite brands of the top 100 brands from the current year on Interbrand. How have the brand rankings changed over the past 10 years or so? c.Using the two brands from the previous question, what do you believe is driving their success, failure, and/or stagnation?
- Gross profit from following income statementIf the Super Bowl 2012 had a 40.5% rating and you ran your ad two times, first one during the first half and second times during the second half. However, it is estimated that 1/3 of the viewers do not watch the second half and new 1/3 of the viewers start watching the game in the second half. Then GRP would be equal to ____ A.81 B.40,5 C.54 D.2 E.none of the aboveThere is a growing acceptance in the use of models in mainstream marketingplanning. Although there are obvious limitations to all models used in a practical way,they form a good basis for planning. One of the most used being the Product life cycle(PLC) model.A. Discuss the concept of PLC. B. What are the advantages and disadvantages of using the PLC model?
- Desmond sizes up shopping Fancy buying your knickers from a company owned by Richard Desmond? Well, half-owned. Avid readers of the Daily Express – and watchers of the newspaper proprietor’s Fantasy Channel – will get their chance to do just that from tomorrow, when Desmond launches the Express Shopping Channel. The joint venture between Northern Shell, his privately owned company, and N Brown Group, the mail order shopping group, will go live on Sky and NTL on Channel 637. The Express channel will cater to fashion ‘for real women’, offering lingerie for ladies up to size 48 and bras from B to HH – a cup size so large, one exec joked, that you could ‘take three people across the river in it’. It will also serve up a series of ‘lifestyle shows’ to highlight its fashion, cooking, DIY and gardening-related offering. For Desmond, who agreed to invest ‘a couple of million quid’ to set up the joint venture following a…Antitrust law is a body of law that regulates OA. oligopolies; monopolies; monopolies OB. monopolies; competitive; competitors OC. oligopolies; competitive; competitors OD. competitive firms; monopolies; monopolies 7 5 O & 7 O and prohibits them from becoming * 4 or behaving like Next tact LYou are the manager of Canadian markets for Excite Travel, a firm that provides incentivetravel, meeting management and event planning to a range of companies from the tech startup to the Fortune 500. In your department, you have reporting to you two customer serviceagents who work with clients from the design phase to implementation. Anna, the longerserving agent, is great at providing ongoing service to Excite Travel’s established market; herrevenues are about 20% higher than those of the other agent, Maria. Maria, less experiencedthan Anna, has been very effective in bringing onside new clients for the firm and has showna skill for innovation; her revenues have been growing at a faster rate than Anna’s. In a recentcareer discussion, Maria has indicated some impatience with her lack of opportunity at ExciteTravel.Each year, Excite Travel provides an annual bonus to each of its employees. The bonusassigned to each person takes into account not only the revenue produced but also the…
- Dell Company, a CPA firm, conducted an audit for the 2020 financial statements of Perla Corporation. During the course of the audit, the auditors noticed that the management had a known history of violations. This condition that might increase the risk of fraudulent financial reporting is related to the following category: * O Management's characteristics and influence O Industry conditions O Operating characteristics and financial stability O All of the above None of the aboveTrue-False Questions Select the correct answer. 1. T F When buyers, sellers, marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise and adjustments that meet customer needs. 2. T F Under a contractual vertical marketing system, the largest channel member is contracted to manage the production and distribution within the channel. 3. T F Producers assist wholesalers by furnishing them with information regarding the wholesalers' competition and consumer buying patterns. 4. T F As competition among discount stores has increased, some discounters have assumed the characteristics of higher-priced department stores. 5. T F The wheel of retailing hypothesis suggests that new retail operations usually begin at the top-in price, profits, and prestige. Multiple-Choice Questions Circle the letter before the most accurate answer. The use of only a single retail outlet in each geographic area for distribution purposes is called 6.…Tony and Noel are two engineers who co-founded a technology company in 2004 based in the Midlands in the UK, Alpha-Z Ltd. Tony is The Chief Executive Officer CEO, and Noel is the Chief Technology Officer CTO. The company originally focused on hardware engineering by fitting high quality screens and projectors for tradeshows and events. Alpha-Z in its early days had 90% of employees from hardware engineering background. In 2010 the cofounders appointed a strategy director Ben, who comes with streategy and management consulting background, as well as the appointment of Sarah as HR and career development manager, as the company wanted to grow further and move toward service provider and solutions with higher value creation than buying off-the-shelf ready-made products and reselling them. Now the company operates globally with offices and facilities in the Middle East, US, China and across the UK, making video games and implementing theme park attractions globally. In April 2021, Alpha-z…
