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Mr. Cola is the newly installed President of Pep-C, the leading producer of carbonated drinks juices in the Philippines. Mr. Cola is an experienced executive from known brands of beverages. For his first scheduled meeting with the core team, he asked his Executive Assistant to instruct the Head of Marketing to prepare a competitor analysis using the CPM. He specifically requested to just include Ar-Cee Cola Corporation and Cocoa-Cola Company and exclude Zest-U, a start-up company engaged in soda production but operates mostly in rural areas. Mr. Cola’s decision to exclude Zest-U is tantamount to __________________.
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- Q1: In five stages of industry life cycle, using an example to briefly explain characteristics of embryonic (or pioneering) stage. Q2:Porter suggests two major strategies that a firm can follow in order to address the competition it faces. Briefly discuss what is Low-Cost Strategy and how it works using an example. Q3: In five stages of industry life cycle, using an example to briefly explain characteristics of growth stage. Q4: Briefly discuss what are convertible arbitrage and equity market neutral strategies used by the hedge fund.Identification. Give the correct terms as described per number. no need for explanation 1. Company operates in various geographical locations and makes an entry into the global market. 2. Company takes over the functions of suppliers and distributors. 3. Company purchases most of the requirements from outsiders. 4. A cost-cutting mechanism to address a decline in profit because of a decrease in sales. 5. A company is not yet critical in terms of finances but intends to improve its operational efficiency. 6. A company that takes 100 percent control of the value chain. 7. Misleading financial information or hiding a health risk created by the company. 8. A company enters another industry that is not related to the industry where it presently belongs. 9. Business is selling the entire company, including all the business units and divisions. 10. Company gives up its management to a court and settles some financial obligations in return. 11. Guiding the company toward future goals…129) What can late movers do to capture market share once the early mover has established its brand in the industry? a) The late mover can advertise more frequently and extensively than the incumbent firm b) The late mover can produce a superior product to that of the incumbent firm c) The late mover can acquire or merge with the incumbent firm d) A and B e) A and B and C
- British-based SuperGroup, owner of Superdry and its carefully banded product lines, is taking actions to deal with recent performance problems. These problems manifested themselves in various ways, including the need for the firm to issue three profit warnings in one six-month period and a 34 percent decline in the price of its stock in 2014 compared to 2013. Founded in 1985, the firm is recognized as a distinctive, branded fashion retailer selling quality clothing and accessories. In fact, the firm says that “the Superdry brand is at the heart of the business.” The brand is targeted to discerning customers who seek to purchase “stylish clothing that is uniquely designed and well made.” In this sense, the company believes that its men’s and women’s products have “wide appeal, capturing elements of ‘urban’ and ‘streetwear’ designs with subtle combinations of vintage Americana, Japanese imagery, and British tailoring, all with strong attention to detail.” Thus, the firm’s brand is…Mary wishes to become a franchisee in order to sell products or services under the Multinational franchisor's brand name through a selective, limited distribution network. Mary should pursue……… Select one: a. pure franchising. b. turn key franchising. c. product distribution franchising. d. trade-name franchising.Pls Answers 2nd and 3rd point . Thank you
- ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET DEVELOPMENT involves new competitors and distribution channels b. ANSOFF MATRIX is a strategic tool that helps determine how to increase sales c. MARKET DEVELOPMENT includes selling a product in new geographic markets d. ANSOFF MATRIX gives a more precise index measure of industry attractiveness than PEST analysis e. MARKET DEVELOPMENT includes selling a product in new demographic markets1assume your are an entrepreneur starting a new business of plastic bags recycling into playground toy business. write a business plan following below heanding. 1. Executive summary 2.Company description (define mission, vision, company core strengths and which industry you are competing) 3.Industry analysis • Industry growth • Key players indirect compitater will be greentoy Inc • Services • Products offered 4. Problem identification – Gap analysis 7. Proposed solution to the identified problem 5Unique selling point 6 Target market analysis – Demographics, geographic, behavioral and Psychographic
- Desmond sizes up shopping Fancy buying your knickers from a company owned by Richard Desmond? Well, half-owned. Avid readers of the Daily Express – and watchers of the newspaper proprietor’s Fantasy Channel – will get their chance to do just that from tomorrow, when Desmond launches the Express Shopping Channel. The joint venture between Northern Shell, his privately owned company, and N Brown Group, the mail order shopping group, will go live on Sky and NTL on Channel 637. The Express channel will cater to fashion ‘for real women’, offering lingerie for ladies up to size 48 and bras from B to HH – a cup size so large, one exec joked, that you could ‘take three people across the river in it’. It will also serve up a series of ‘lifestyle shows’ to highlight its fashion, cooking, DIY and gardening-related offering. For Desmond, who agreed to invest ‘a couple of million quid’ to set up the joint venture following a…1. Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be launched in the country. 2. Undertake a current situation analysis, including SWOT analysis, Porter’s Five Forces etc. for the product/service. 3. Identify your e-commerce company’s marketing objectives and goals for B2C and B2B target markets in the country. 4. Prepare an appropriate segmentation, targeting and positioning strategy for your product/service.Which of the following is excluded from the prohibitions under the Philippine Competition Act? a. Anti-competitive agreements b. Abuse of dominant market position c. Prohibited mergers and acquisitions d. None of the above
