a.Critical evaluation of the advantages and disadvantages of divisionalisation to the parent company b.Explanation of various techniques the parent company can use to measure the performance of the proposed divisions and divisional managers c. importance of non-financial measures in measuring performance
a.Critical evaluation of the advantages and disadvantages of divisionalisation to the parent company b.Explanation of various techniques the parent company can use to measure the performance of the proposed divisions and divisional managers c. importance of non-financial measures in measuring performance
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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GoGo Airline's parent company is planning to take a cautious approach in launching MegaSaver.
a.Critical evaluation of the advantages and disadvantages of divisionalisation to the parent company
b.Explanation of various techniques the parent company can use to measure the performance of the proposed divisions and divisional managers
c. importance of non-financial measures in measuring performance
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