Question 1 Online social networks· Family is the most important consumer-buying organisation insociety. Role and status can be defined by a person's position in agroup. Within families or groups, certain people may takeresponsibility for specific buying decisions.What is the difference between an opinion leader and aninfluencer?Why are marketers interested in groups and networks; what actionmight marketers take?How does role and status affect how your family or group makesbuying decisions?Identify any social factors that affected your purchase?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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