113) Briefly describe the purpose of a portfolio analysis.114) Periodically, the Walt Disney Company recycles its oldest animated films, such as Snow White, back into movie theaters to delight a new generation of consumers. To what classification of the BCG growth-market share matrix would these old movies belong? Explain.115) What type of strategy should a company use to manage its cash cows?116) How do product development strategies create growth? Give an example of how a company could use a product development strategy.

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

113) Briefly describe the purpose of a portfolio analysis.
114) Periodically, the Walt Disney Company recycles its oldest animated films, such as Snow White, back into movie theaters to delight a new generation of consumers. To what classification of the BCG growth-market share matrix would these old movies belong? Explain.
115) What type of strategy should a company use to manage its cash cows?
116) How do product development strategies create growth? Give an example of how a company could use a product development strategy.