Critical Thinking The practice of buying businessproduas based on sealed competitive bids is popularamong all types of business buye,s. What a,e the ad·vantages and disadvantages of this practice to buyers?What are the advantages and disadvantages to sellers?Should companies always give the business to the lowest bidder? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Critical Thinking The practice of buying business
produas based on sealed competitive bids is popular
among all types of business buye,s. What a,e the ad·
vantages and disadvantages of this practice to buyers?
What are the advantages and disadvantages to sellers?
Should companies always give the business to the lowest bidder? Why or why not?

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