Click on the link to watch the video ad and explain which marketing concept has been used in creating a customer driven value strategy for its targeted audience. https://www.youtube.com/watch?v=WcEqGwWTquU Based upon your answer, explain why is there a need for big companies like PepsiCo to focus on this particular marketing concept?

Marketing can be described as a function of management which includes creation of needs, identifying…

Answered: Click on the link to watch the video ad…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Click on the link to watch the video ad and explain which marketing concept has been used in creating a customer driven value strategy for its targeted audience.

https://www.youtube.com/watch?v=WcEqGwWTquU

Based upon your answer, explain why is there a need for big companies like PepsiCo to focus on this particular marketing concept?

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