Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Cara owns a micro business located in Barangay Macabato. The local government unit is asking for a garbage fee. Cara insisted that under the BMBE Law, her business is exempted.*
a. Cara is really exempted because of the BMBE
b. The Negosyo Center will pay
c. Cara is wrong and she should pay garbage fee because it’s the policy of the LGU
d. None of the above
This access to market program helps MSMEs through the use of retail concept store wherein they showcase unique, quality, innovative local products in chosen retail partners such as malls, department stores, and supermarkets.*
a. One Town One Product Next Gen
b. Go Lokal!
c. Choose Local! Choose Philippines
d. SM Kultura
Which of the following is an obstacle to corporate entrepreneurshipa.
a system of feedback and positive reinforcement
b. orientation toward the market
c. rewards based upon results.
d. traditional management techniques
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