A business's name is important to its success. When it comes to business naming dos and don'ts, which of the following is true? a)Business names must be unique throughout the world. b)Your name must be location based. c)Difficult spelling will make it unique. d)It should represent the service or goods you'll be selling.

Answered: business's name is important to its…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A business's name is important to its success. When it comes to business naming dos and don'ts, which of the following is true?

	a)	Business names must be unique throughout the world.
	b)	Your name must be location based.
	c)	Difficult spelling will make it unique.
	d)	It should represent the service or goods you'll be selling.

Expert Solution

Step 1

A business name is the most important part of a successful business as it creates a brand, company logo, and identity in the market. It also helps customers to find, recognize and connect with the company.