'Business strategy produces long-term plans for the business, taking into consideration plans and possible actions of competitors, the main objective being to position the firm so it has a competitive advantage... If management accounting is to play this role in strategic management, it must provide managers not only with internal, financial information, but also with information, both financial and non-financial, about the environment in which the firm is operating: strategic management accounting' (Lord, 2007, p.135). Discuss the previous statement, taking in to consideration the following perspectives: a) The sufficiency of strategic management accounting components in achieving the new firm's roles in comparison to the traditional management accounting. b) The appropriateness of the new performance evaluation techniques (such as
'Business strategy produces long-term plans for the business, taking into consideration plans and possible actions of competitors, the main objective being to position the firm so it has a competitive advantage... If management accounting is to play this role in strategic management, it must provide managers not only with internal, financial information, but also with information, both financial and non-financial, about the environment in which the firm is operating: strategic management accounting' (Lord, 2007, p.135). Discuss the previous statement, taking in to consideration the following perspectives: a) The sufficiency of strategic management accounting components in achieving the new firm's roles in comparison to the traditional management accounting. b) The appropriateness of the new performance evaluation techniques (such as
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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