1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company's revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter8: Evolutionary Solver: An Alternative Optimization Procedure
Section8.7: Portfolio Optimization
Problem 13P
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1. The process of deciding which markets to invest in and pursuing is market selection.
One of the major criteria to be kept in mind while doing a market selection is the growth
potential of the market that is what is the potential for a company's revenue to grow by
investing in a particular market. Market Selection is very critical in the financial sector
and involves Segmentation, Targeting and Positioning. Discuss this statement and
indicate their interrelationships among the constructs.
2. Without doubt, services have grown dramatically in recent years. As the share of
services is growing rapidly in the world economy, one thing is clear: Services are
becoming more and more important. Today, they make up already more than 65% of
the gross world product. In developed countries, the service sector contributes more to
economic growth than any other sector. However, all services have certain
characteristics in common. Discuss extensively the four unique characteristics of
services that make them unique and different from goods and four strategies each to
overcome these characteristics?
Transcribed Image Text:1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company's revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs. 2. Without doubt, services have grown dramatically in recent years. As the share of services is growing rapidly in the world economy, one thing is clear: Services are becoming more and more important. Today, they make up already more than 65% of the gross world product. In developed countries, the service sector contributes more to economic growth than any other sector. However, all services have certain characteristics in common. Discuss extensively the four unique characteristics of services that make them unique and different from goods and four strategies each to overcome these characteristics?
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