1. The finance discipline aims to help the business decision makers in answering keyquestions. How would you answer the following questions? Fully explain.a. Who is your primary customer?b. How company values select shareholder, customer, and employees?c. What critical performance variables would you be tracking? Why?d. How would you solve conflicts between management and shareholders?

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Answered: 1. The finance discipline aims to help…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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