Briefly summarize your analysis and defend your position. Your Goal: Identify factors that are risks to the company’s success and growth opportunities in the external environment. Propose strategies to address major challenges and benefit from opportunities. Step 1: Choose one of these cases at the end of your online textbook to analyze: CrossFit at the Crossroads An Examination of the Long-Term Healthcare Industry in the USA Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson Sturm, Ruger and Co., and the U.S. Firearms Industry The Rise and Fall of ZO Rooms Step 2: Analyze the case. Identify the frameworks, tools, and resources that will help you gain a thorough understanding of the current state of the company and the challenges they face. Step 3: Synthesize your findings and propose solutions in a report. Your report should include the following:  The main points of the case: Briefly summarize the case you chose to analyze. A summary of your analysis with evidence: Include the results of any analysis you conducted, including external analysis, internal analysis, and PEST and SWOT analyses, etc. Summarize strengths, weaknesses, and threats for the company. Strategy: Identify three to four recommendations that address the goal of the analysis. List the pros and cons of each option and identify which one you recommend the company adopts. Justify your choice in reference to principles in the course textbook and the results of your analysis. Strategy Implementation: Provide steps the company would need to take to implement the proposed strategy, including changes to company structure, incentives, control, etc. Critical Questions: List one to two questions that would contribute to a meaningful discussion. These questions should get at the deeper issues of the case, lead to critical analysis of possible solutions, and help us identify takeaways and learning points that we can apply in the future. Principles and Application: List one to two takeaways from your analysis that apply to other projects in the class, your life, and your future work. They should help you identify how to apply better the strategies and principles that you learned

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Briefly summarize your analysis and defend your position.

Your Goal: Identify factors that are risks to the company’s success and growth opportunities in the external environment. Propose strategies to address major challenges and benefit from opportunities.

Step 1: Choose one of these cases at the end of your online textbook to analyze:

  • CrossFit at the Crossroads
  • An Examination of the Long-Term Healthcare Industry in the USA
  • Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson
  • Sturm, Ruger and Co., and the U.S. Firearms Industry
  • The Rise and Fall of ZO Rooms

Step 2: Analyze the case.

Identify the frameworks, tools, and resources that will help you gain a thorough understanding of the current state of the company and the challenges they face.

Step 3: Synthesize your findings and propose solutions in a report. Your report should include the following: 

  • The main points of the case: Briefly summarize the case you chose to analyze.
  • A summary of your analysis with evidence: Include the results of any analysis you conducted, including external analysis, internal analysis, and PEST and SWOT analyses, etc. Summarize strengths, weaknesses, and threats for the company.
  • Strategy: Identify three to four recommendations that address the goal of the analysis. List the pros and cons of each option and identify which one you recommend the company adopts. Justify your choice in reference to principles in the course textbook and the results of your analysis.
  • Strategy Implementation: Provide steps the company would need to take to implement the proposed strategy, including changes to company structure, incentives, control, etc.
  • Critical Questions: List one to two questions that would contribute to a meaningful discussion. These questions should get at the deeper issues of the case, lead to critical analysis of possible solutions, and help us identify takeaways and learning points that we can apply in the future.
  • Principles and Application: List one to two takeaways from your analysis that apply to other projects in the class, your life, and your future work. They should help you identify how to apply better the strategies and principles that you learned 
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