Bradford City Council has hired you to create a digital marketing and communications plan that will raise awareness of the Bradford 2025 City of Culture bid amongst the University of Bradford students and local Bradford community. As the lead Digital Marketing Manager, you will create a multi-channel digital marketing strategy and communications plan that will raise the profile of Bradford 2025 and the city’s cultural offering, and make sure students and those in the local area know about the initiative and are excited about it.
Bradford City Council has hired you to create a digital marketing and communications plan that will raise awareness of the Bradford 2025 City of Culture bid amongst the University of Bradford students and local Bradford community. As the lead Digital Marketing Manager, you will create a multi-channel digital marketing strategy and communications plan that will raise the profile of Bradford 2025 and the city’s cultural offering, and make sure students and those in the local area know about the initiative and are excited about it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Bradford City Council has hired you to create a digital marketing and communications plan that will raise awareness of the Bradford 2025 City of Culture bid amongst the University of Bradford students and local Bradford community.
As the lead Digital Marketing Manager, you will create a multi-channel digital marketing strategy and communications plan that will raise the profile of Bradford 2025 and the city’s cultural offering, and make sure students and those in the local area know about the initiative and are excited about it.
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