Answered: How do a digital technology agency like…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How do a digital technology agency like DMRI benefit from data and insight insighthttps://www.dmri.co.uk/

Transcribed Image Text:DMRi DMRI is a digital technology agency that uses automation and technology to deliver and monitor the success of the marketing activity. 'We identify the right people, gain their permission to send them the right message, at the right time, in the right way and the results will follow.' They offer brands and marketing agencies opportunities to promote brands by running competitions and prize draws and have run over 90,000 competitions in the last decade. Clients include: SLUG LETTUCE Venus Jelly Belly The original gourmet jelly bean Why do companies run competitions? Gillette Weird Fish Good Housekeeping For PR - to put the brand or products in front of people in a positive light To promote/launch new products/services For customer loyalty/engagement To collect data in a GDPR compliant way The primary type of competition is a prize draw, where people enter by answering a question relating to the brand. Businesses often outsource the running of competitions, but some build them in-house. They can be run in print, across social channels or through other mediums. They provide a valid means to collect data about customers that can be used to improve targeting and relevance of marketing campaigns.

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