Botswana Investment and Trade Centre Case studyThe organization plays a critical role in driving Botswana’s economic growth through theattraction of foreign direct investment (FDI), domestic investment, and facilitation of expansionsand further spearheads the growth of exports by promoting locally manufactured goods to regionaland international markets. It also manages the Nation Brand.In our effort to become a leading high-performance Investment Promotion Agency, our focus oninvestment promotion is leveraged on: Research To identify and profile growth sectors To create strategic go-to market value propositions that will attract investors to the countryBITC has put in place an application process that offers a wide range of financial and non-financialincentives to you, the investor, in the form of exemptions and concessions. These exemptions andconcessions are issued to companies investing in priority sectors or products as stipulated in theBotswana Excellence Strategy, National Export Strategy, and the Economic Diversification Drive(EDD).VisionBITC will be the apex Investment and Trade Promotion Agency (ITPA) driving thetransformation of Botswana into a globally recognised trade and investment destination.MissionWe innovatively attract investment and facilitate export to stimulate economicdiversification and job creation in the country by promoting Botswana as a place to visit,live and invest.Adapted from Botswana Investment and Trade Centre website (www.bitc.co.bw)Use the case study above on BITC to answer the questions below. The student may use otherresources to supplement their answers. a. Using detailed examples, argue four (4) points that form the basis of BITC’s / Botswana marketdevelopment strategy. (8 marks) b. Of the four (4) values of appraise two and validate their relevance to Botswana Investment and Trade Centre mandate. (4 marks)c. The evolution of strategic planning places diversification and competitive advantage in differenteras though in a modern firm they may be used in a single strategy document. Distinguish andevaluate the two (2) strategies. (8 marks) .
Botswana Investment and Trade Centre Case study
The organization plays a critical role in driving Botswana’s
attraction of foreign direct investment (FDI), domestic investment, and facilitation of expansions
and further spearheads the growth of exports by promoting locally manufactured goods to regional
and international markets. It also manages the Nation Brand.
In our effort to become a leading high-performance Investment Promotion Agency, our focus on
investment promotion is leveraged on:
Research
To identify and profile growth sectors
To create strategic go-to market value propositions that will attract investors to the country
BITC has put in place an application process that offers a wide range of financial and non-financial
incentives to you, the investor, in the form of exemptions and concessions. These exemptions and
concessions are issued to companies investing in priority sectors or products as stipulated in the
Botswana Excellence Strategy, National Export Strategy, and the Economic Diversification Drive
(EDD).
Vision
BITC will be the apex Investment and Trade Promotion Agency (ITPA) driving the
transformation of Botswana into a globally recognised trade and investment destination.
Mission
We innovatively attract investment and facilitate export to stimulate economic
diversification and job creation in the country by promoting Botswana as a place to visit,
live and invest.
Adapted from Botswana Investment and Trade Centre website (www.bitc.co.bw)Use the case study above on BITC to answer the questions below. The student may use other
resources to supplement their answers.
a. Using detailed examples, argue four (4) points that form the basis of BITC’s / Botswana market
development strategy. (8 marks) b. Of the four (4) values of appraise two and validate their relevance to Botswana Investment and
Trade Centre mandate. (4 marks)
c. The evolution of strategic planning places diversification and competitive advantage in different
eras though in a modern firm they may be used in a single strategy document. Distinguish and
evaluate the two (2) strategies. (8 marks) .
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