be less effective if there are no takers. Imagine if you are a newly appointed Human Resources Manager reporting to Mr. Butch Clas, propose the action plan to promote and increase the enrolment of the wellbeing program by referring to the issues highlighted in the above case
Thank you
Case Study: A Great Corporate Wellbeing Program
Mr. Butch Clas, HR Director for SEA and ANZ at Dow Chemical, found out how healthcare
and wellbeing initiatives help to improve employee satisfaction in various dimensions. "We
believe that a healthy body and mind will lead to improved productivity, and hence, it is
important to us to focus on initiatives that will make employees happy at work," he said. In
fact, Dow Chemical's yearly internal employee attitude survey has shown an improvement i.e.
stress reduction by 7%- supporting why having a corporate wellbeing program is important.
Not only does it benefit the employees, but it also significantly benefits the business. However,
one of the biggest problems HR faces in employee wellbeing programs is the lack of
participation. In fact, 52% of employers surveyed by Limeade, a pioneer in the HR technology
industry admitted it was the biggest challenge, with 49% citing difficulty in maintaining interest
and activation with 36% of respondents feeling like it's a battle to help employees develop
long-term healthy habits.
As Millennials take over the workforce, it provides HR with a different set of expectations to
meet when it comes to wellbeing. This change in the talent landscape makes it all the more
crucial for HR policies, strategies and practices to evolve and address the current and
upcoming needs, as well as the main interests of the workforce. For example, a look at how
41.29% of Millennials admitted to spending more on coffee than they invested in their
retirement might be an indication of what truly matters to a younger workforce. Similarly, HR
should also look into what actually appeals to different markets due to a diverse workforce.
According to American Express, it is critical for success that "each company has its own
customized wellbeing philosophy and design because there is no one design that will work for
everyone. Successful wellbeing programs are aligned with individual company cultures and
employee needs."
All answers must be supported with examples and application ideas.
Question 22
A good welbeing program can be less effective if there are no takers. Imagine if you are a
newly appointed Human Resources Manager reporting to Mr. Butch Clas, propose the action
plan to promote and increase the enrolment of the wellbeing program by referring to the issues
highlighted in the above case.
Step by step
Solved in 2 steps
