Questions 1. Using the information from the case along with appropriate theories, how would judge the leadership qualities of Jonathon as it relates to motivating his team?a. Ensure to evaluate and apply, the most relatable approach(es) to motivation covered in unit 3 that Jonathon can deploy to address team problems in order to get the most out of the new team.
2. Use the information from the case along with appropriate theories that you have studied in this course and evaluate the three most important characteristics Jonathon’s team should have in order to facilitate team cohesiveness.
3. If you were in Jonathon’s position, what you would do to facilitate group development at this stage
Transcribed Image Text: Teamwork or Division- Farecom. Inc
The last thing Jonathon Downie had expected to miss about Montego Bay Jamaica, was its
sunrises. Seeing one usually meant he had pulled another all nighter at the consulting firm where,
as a vice president, he had managed three teams of manufacturing specialists. But as he stood on
the balcony of his new apartment in the city that was now his home, Jonathon suddenly felt a
pang of nostalgia for the way the dawn plays off the hotels of Montego Bay. In the next moment,
though, he let out a sardonic laugh. The dawn light was not what he missed about Montego Bay,
he realized. What he missed was the feeling of accomplishment that usually accompanied those
sunrises. An all-nighter in Montego Bay had meant hours of intense work with a cadre of
committed, enthusiastic colleagues. Give and take. Humor. Progress. Here, so far anyway, that
was unthinkable. As the director of strategy at Farecom, a regional fibre glass manufacturer,
Jonathon spent all his time trying to get his new team to make it through a meeting without the
tension level becoming unbearable. Six of the top-level managers involved seemed determined to
turn the company around, but the seventh seemed equally determined to sabotage the process.
Forget camaraderie. There had been three meetings so far, and Jonathon hadn't even been able to
get everyone on the same side of an issue. Jonathon stepped inside his apartment and checked the
clock: (only three more hours before he had to watch as Phillip Louderbaek. Farecom's
charismatic director of sales and marketing, either dominated the group's discussion or withdrew
entirely, tapping his pen on the table to indicate his boredom. Sometimes he withheld
information vital to the group's debate; other times he coolly denigrated people's comments. Still,
Jonathon realized Phillip held the group in such thrall because of his dynamic personality, his
almost legendary past, and his close relationship with Facecom's CEO that he could not be
ignored. And at least once during each meeting, he offered an insight about the industry or the
company that was so perceptive that Jonathon knew he shouldn't be ignored. As he prepared to
leave for the office, Jonathon felt the familiar frustration that had started building during the
team's first meeting a month earlier. It was then that Phillip had first insinuated, with what
sounded like a joke, that he wasn't cut out to be a team player. "Leaders lead, followers....please
pipe down! " had been his exact words, although he had smiled winningly as he spoke, and the
rest of the group had laughed heartily in response. No one in the group was laughing now,
though, least of all Jonathon. Eatecom, Inc., was in trouble-not deep trouble, but enough for its
CEO, Tom King, to make strategic repositioning Jonathon's top and only task. The company, a
family-owned maker of parts for speedboats, waterslides, cars and other fibre glass novelties had
succeeded for nearly 70 years as a high-quality, high price producer, catering to hundreds of
Caribbean and International clients. Year after year, Eatecom showed respectable increases at the
top and bottom lines, posting $86 million in revenues and $3 million in earnings three years
before Jonathon arrived. In the last 15 months, though, sales and earnings had flattened. Tom, a
grandnephew of the company's founder, thought he knew what was happening. Until recently,
large national fibreglass companies had been able to make money only through mass production.
Now, however, thanks to new technologies in the fibre glassmaking industry, those companies
could execute short runs profitably. They had begun to enter Eatecom's niche, Tom had told
Jonathon, and, with their superior resources, it was just a matter of time before they would own
it. "You have one responsibility as Eatecom's new director of strategy." Tom had said to
Jonathon on his first day. "That's to put together a team of our top people, one person from each
division, and have a comprehensive plan for the company's strategic realignment up, running,
and winning within six months." Jonathon had immediately compiled a list of the senior
managers from human resources, manufacturing, finance, distribution, design, and marketing.
and had set a date for the first meeting.
Then, drawing on his years as a consultant who had worked almost solely in team environments,
Jonathon had carefully prepared a structure and guidelines for the group's discussions,
disagreements, and decisions, which he planned to propose to the members for their input before
they began working together. Successful groups are part art, part science, Jonathon knew, but he
also believed that with every member's full commitment, a team proved the adage that the whole
is greater than the sum of its parts. Knowing that managers at Fatecom were unaccustomed to the
team process, however, Jonathon imagined he might get some resistance from one or two
members. For one, he had been worried about Chris Holden of manufacturing. Chris was a giant
of a man who had run the furnaces for some 35 years, following in his father's footsteps.
Although he was a former high school football star who was known among workers in the
factory for his hearty laugh and his love of practical jokes, Chris usually didn't say much around
Eatecom's executives, citing his lack of higher education as the reason. Jonathon had thought the
team atmosphere might intimidate him. Jonathon had also anticipated a bit of a fight from Karen
Jackson of the design division, who was known to complain that Fatecom didn't appreciate its
six artists. Jonathon had expected that Karen might have a chip on her shoulder about
collaborating with people who didn't understand the design process. Ironically, both those fears
had proved groundless, but another, more difficult problem had arisen. The wild card had turned
out to be Phillip. Jonathon had met Phillip once before the team started its work and had found
him to be enormously intelligent, energetic, and good-humored. What's more, Tom King had
confirmed his impressions, telling him that Phillip "had the best mind" at Eatecom. It was also
from Tom that Jonathon had first learned of Phillip's difficult childhood yet inspirational personal
history. Poor as a child, he had worked as a security guard and short-order cook to put himself
through the state college, from which he graduated with top honors. Soon after, he started his
own advertising and market research firm in Kingston, and within the decade, he had built it into
a company employing 50 people to service some of the Caribbean region's most prestigious
accounts. His success brought with it a measure of fame: articles in the local media, invitations to
the statehouse, even an honorary degree from The University of the West Indies. But in the late
1980s, Phillip's firm suffered the same fate as many other advertising shops, and he was forced to
declare bankruptcy. Earecom considered it a coup when it landed him as director of marketing.
since he had let it be known that he was offered at least two dozen other jobs. "Phillip is the
future of this company." Tom King had told Jonathon. "If he can't help you, no one can. I look
forward to hearing what a team with his kind of horsepower can come up with to steer us away
from the mess we're in." Those words echoed in Jonathon's mind as he sat, with increasing
anxiety, through the team's first and second meetings. Though Jonathon had planned an agenda
for each meeting and tried to keep the discussions on track, Phillip always seemed to find a way
to disrupt the process. Time and time again, he shot down other people's ideas, or he simply
didn't pay attention. He also answered most questions put to him with maddening vagueness.
"I'll have my assistant look into it when he gets a moment," Phillip replied when one team
member asked him to list Eatecom's five largest customers. "Some days you eat the bear, and
Transcribed Image Text: other days the bear eats you," he joked another time, when asked why sales to fraternities
recently nose-dived. Phillip's negativism, however, was countered by occasional comments so
insightful that they stopped the conversation cold or turned it around entirely - comments that
demonstrated extraordinary knowledge about competitors or fibre glass technology or customers'
buying patterns. The help wouldn't last, though; Phillip would quickly revert to his role: team
renegade. The third meeting, last week, had ended in chaos. Chris Holden, Karen Jackson, and
the distribution director, Carl Simmons, had each planned to present cost cutting proposals, and
at first it looked as though the group was making good progress. Chris opened the meeting.
proposing a plan for Farecom to cut throughput time by 3% and raw materials costs by 2%,
thereby positioning the company to compete better on price. It was obvious from his detailed
presentation that he had put a lot of thought into his comments, and it was evident that he was
fighting a certain amount of nervousness as he made them. "I know I don't have the book smarts
of most of you in this room," he had begun, "but here goes anyway." During his presentation,
Chris stopped several times to answer questions from the team, and as he went on, his
nervousness transformed into his usual enthusiasm. "That wasn't so bad!" he laughed to himself
as he sat down at the end, flashing a grin at Jonathon. "Maybe we can turn this old ship around."
Karen Jackson had followed Chris. While not disagreeing with him - she praised his comments,
in fact-she argued that Farecom also needed to invest in new artists, pitching its competitive
advantage in better design and wider variety. Unlike Chris, Karen had made this case to
Farecom's top executives many times, only to be rebuffed, and some of her frustration seeped
through as she explained her reasoning yet again. At one point, her voice almost broke as she
described how hard she had worked her first ten years at Farecom. hoping that someone in
management would recognize the creativity of her designs. "But no one did," she recalled with a
sad shake of her head. "That's why when I was made director of the department, I made sure all
the artists were respected for what they are - artists, not worker ants. There's a difference,
know." However, just as with Chris Holden, Karen's comments lost their defensiveness as the
group members, with the exception of Phillip, who remained impassive, greeted her words with
nods of encouragement. By the time Carl Simmons of distribution started to speak, the mood in
the room was approaching buoyant. Carl, a quiet and meticulous man, jumped from his seat and
practically paced the room as he described his ideas. Farecom. he said, should play to its strength
as a service-oriented company and restructure its trucking system to increase the speed of
delivery. He described how a similar strategy had been adopted with excellent results at his last
job at a ceramics plant. Carl had joined Farecom just six months earlier. It was when Carl began
to describe those results in detail that Phillip brought the meeting to an unpleasant halt by letting
out a loud groan. "Let's just do everything, why don't we, including redesign the kitchen sink!"
be cried with mock enthusiasm. That remark sent Carl back quickly to his seat, where he half-
heartedly summed up his comments. A few minutes later, he excused himself, saying he had
another meeting. Soon the others made excuses to leave, too, and the room became empty. No
wonder Jonathon was apprehensive about the fourth meeting. He was therefore surprised when
he entered the room and found the whole group, save Phillip, already assembled. Ten minutes
passed in awkward small talk, and, looking from face to face, Jonathon could see his own
frustration reflected. He also detected an edge of panic just what he had hoped to avoid. He
decided he had to raise the topic of Phillip's attitude openly, but just as he started, Phillip ambled
into the room, smiling. "Sorry, folks," he said lightly, holding up a cup of coffee as if it were
explanation enough for his tardiness. "Phillip, I'm glad you're here," Jonathon began, “because I
think today we should begin by talking about the group itself-"Phillip cut Jonathon off with a
small, sarcastic laugh. "Uh-oh, I knew this was going to happen," he said. Before Jonathon could
answer, Chris Holden stood up and walked over to Phillip, bending over to look him in the eye.
"You just don't care, do you?" he began, his voice so angry it startled everyone in the room.
Everyone except Phillip. "Quite the contrary-I care very much," he answered breezily. "I just
don't believe this is how change should be made. A brilliant idea never came out of a team.
Brilliant ideas come from brilliant individuals, who then inspire others in the organization to
implement them." "That's a lot of bull," Chris shot back. "You just want all the credit for the
success, you don't want to share it with anyone." "That's absurd," Phillip laughed again. "I'm
not trying to impress anyone here at Farecom t. I don't need to. I want this company to succeed
as much as you do, but I believe, and I believe passionately, that teams are useless. Consensus
means mediocrity. I'm sorry, but it does." "But you haven't even tried to reach consensus with
us," Karen interjected. 'It's as if you don't care what we all have to say. We can't work alone for a
solution - we need to understand each other. Don't you see that?" The room was silent as Phillip
shrugged his shoulders noncommittally. He stared at the table, a blank expression on his face. It
was Jonathon who broke the silence. "Phillip, this is a team. You are part of it," he said, trying to
catch Phillip's eye without success. "Perhaps we should start again-"Phillip stopped him by
holding up his cup, as if making a toast. "Okay, look, I'll behave from now on," he said. The
words held promise, but he was smirking as he spoke them something no one at the table
missed. Jonathon took a deep breath before he answered; as much as he wanted and needed
Phillip's help, he was suddenly struck by the thought that perhaps Phillip's personality and his
past experiences simply made it impossible for him to participate in the delicate process of ego
surrender that any kind of teamwork requires. "Listen, everyone, I know this is a challenge,"
Jonathon began, but he was cut short by Phillip's pencil tapping on the table. A moment later,
Chris Holden was standing again. "Forget it. This is never going to work. It's just a waste of time
for all of us," he said, more resigned than gruff. "We're all in this together, or there's no point."
He headed for the door, and before Jonathon could stop him, two others were at his heels.