Provide a brief background on the nature and importance of employee motivation. • Discuss the motivation process based on the context provided. • Discuss the Maslow’s hierarchy of needs motivation theory with reference to the context provided.
Motivation in the Workplace
As a consultant to a local firm operating in the retail sector, you must advise the store manager on
certain aspects of motivation. Recently, employees have lost motivation for their work, citing poor
and incompetent leadership as the primary contributing factor. Some employees also feel that they
do not receive enough recognition for their efforts, while job insecurity, workload, perceptions of
unfairness and lack of career progression are further concerns contributing to the lack of
motivation.
Advise the store manager on the aspects of motivation. You will need to:
• Provide a brief background on the nature and importance of employee motivation.
• Discuss the motivation process based on the context provided.
• Discuss the Maslow’s hierarchy of needs motivation theory with reference to the context
provided.
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