15- The most cost-effective project among many alternatives is the one that:a. maximizes effectiveness and minimizes costs at the same timeb. maximizes effectivenessc. minimizes costsd. minimizes costs for given effectiveness

Cost-effectiveness is a critical concept in project management, which refers to the measure of how…

Answered: b. maximizes effectiveness c. minimizes…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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b. maximizes effectiveness c. minimizes costs d. minimizes costs for given effectiveness