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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Arctic Freeze, which sells industrial-size refrigerators and freezers to restaurants and hotels, uses the following criteria to score its leads. Criteria Viewed YouTube video Completed online questionnaire Reporting Data Viewing time 5-10 seconds Viewing time 11-20 seconds 2 Viewing time greater than 20 seconds 3 1 2 Intended use Completed up to 5 questions Completed 6-9 questions Completed full questionnaire Sent email to company with request for more information Sent email Job title Kitchen manager Executive-level manager Buyer Personal Retail Points 1 Restaurant 3 3 1 2 3 1 2 3 Hotel 3 Gabriela's manager sends her a lead with the following criteria: The lead watched the company's entire video (30 seconds long), completed the company's full online questionnaire, and works as a buyer for a retail establishment (a local grocery store). What is this lead's lead score, according to the criteria above?
Could you please summarize the below, for powerpoint presentation purposes? thanks. Opportunities: It has a lot of association among commercial brands. That is because it specializes in communication and media also. Therefore, it can look forward to commercially expanding its business. It has a wide network of 90 countries, it can utilize this network and tap potential huge markets across the globe. Growing shopping basis in smaller sectors - As purchasers transfer between unorganized service suppliers to commissioned businesses within the industry. This can permit Bollore to enter the access marketplace with an essential solution. Accelerated economic process because the U.S. market rises faster than any developed nation, Bollore would be able to broaden with the U.S. marketplace. Bollore already has expertise operational within a tricky US marketplace. Accumulated federal rules make it not possible for unorganized businesses within the promoting Services sector to function. This…
From the information about Chobani in the case and at the start of the chapter, (a) who did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy?

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