Answered: and | bartleby

Business

Marketing

and

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

PharmaPlus operates a chain of 30 pharmacies. The pharmacies are staffed by licensed pharmacists and pharmacy technicians. The company currently employs 85 full-time equivalent pharmacists (combination of full time and part time) and 175 full-time equivalent technicians. Each spring management reviews current staffing levels and makes hiring plans for the year. A recent forecast of the prescription load for the next year shows that at least 260 full-time equivalent employees (pharmacists and technicians) will be required to staff the pharmacies. The personnel department expects 10 pharmacists and 30 technicians to leave over the next year. To accommodate the expected attrition and prepare for future growth, management stated that at least 15 new pharmacists must be hired. In addition, PharmaPlus's new service quality guidelines specify no more than two technicians per licensed pharmacist. The average salary for licensed pharmacists is $56 per hour and the average salary for technicians…
South Africa is experiencing an increase in investment pertaining to logistics and logistical infrastructure. you have been recruited by Patrice Motsepe, a mining billionaire businessman to head up the supply chain department at one of his new commissioned logistics companies. As the supply chain head, you are tasked with answering the following questions. Mr Motsepe is extremely busy and doesn’t have the time to get involved with the operations of this new company hence he has hired you. Assist Mr Motsepe to understand this new venture by differentiating between the concept of logistics management and supply chain management with a practical example of each.
Southland Corporation's decision to produce a new line of recreational products has resulted in the need to choose one of two automated manufacturing systems based on proposals from two vendors, A and B. The economics of this decision depends on the market reaction to the new product line. The possible long-run demand has been defined as low, medium, or high. Based on detailed financial analyses of system costs as a function of volume and sales under each demand scenario, the following payoff table gives the projected profits in millions of dollars. Long-Run Demand Decision Low Medium High Vendor A $70 $140 $490 Vendor B $110 $140 $140 Determine the best decisions using the maximax, maximin, and opportunity loss decision criteria. Using the maximax criterion, choose . Using the maximin criterion, choose . To minimize the maximum opportunity loss, choose . Assume that the best estimate of the probability of low long-run demand is 0.20, of medium long-run…
Value Chain A factory owner in Bangladesh, Tipu Munshi, manufactures clothing for Walmartand other retailers around the world. One of Tipu’s products is a pair of jeans sold to Asda, a Walmartsubsidiary in Britain, which sells the jeans for $US 22.12. Asda Stores Ltd. is the third-largest retailerin the UK, focusing on food, clothing, and general merchandise. Tipu completes each set of jeansat an average cost for materials, labor, and other factory costs plus $0.26 profit, for a total of $7.29each to Asda. The jeans are then shipped to Asda by Li & Fung, a Hong Kong company, for $4.33 perpair. Finally, Asda adds an additional $10.50 of cost and profit, thus arriving at the selling price of$22.12 per pair of jeans.Required Identify the value chain for the Asda jeans. As a manager at Asda, explain how you would usethe value chain to improve the competitiveness and profitability of the business.
part b
Ana Chavarria, front office manager at The Times Hotel, has completed a yield management seminar at Keystone University and is preparing an argument to adopt this concept at The Times Hotel to present to Margaret Chu, general manager. She begins by com- piling a history of room occupancy and ADRs, which she hopes will reveal areas in which yield management could help. She prepares an electronic spreadsheet that lists rooms sold with corresponding room rates and correlates the data to tourism activities in the area. Ana sends an analysis of revenue realized and revenue potential to Ms. Chu for review prior to their discussion. After reviewing the analysis, Ms. Chu concludes, “This is just another scam; the industry is slow to adopt this,” and disregards the entire report. She knows that occupancy percentage, ADR, and RevPAR are all that you need to be efficient today, so why change? Ana passes Ms. Chu in the lobby, and Ms. Chu indicates her distrust of the yield management concept but…
Operations are associated with transforming inputs into output logistics Select one: True False
Your fast-food outlet, Burger Queen, has obtained a license to open branches in three closely situated South African cities: Brakpan, Nigel, and Springs. Your market surveys show that Brakpan and Nigel each provide a potential market of 2,500 burgers a day, while Springs provides a potential market of 1,000 burgers per day. Your company can only finance an outlet in one of those cities at the present time. Your main competitor, Burger Princess, has also obtained licenses for these cities, and is similarly planning to open only one outlet. If you both happen to locate at the same city, you will share the total business from all three cities equally, but if you locate in different cities, you will each get all the business in the cities in which you have located, plus half the business in the third city. The payoff is the number of burgers you will sell per day minus the number of burgers your competitor will sell per day. Set up the payoff matrix. O a. Your Competitor B N S Вг 1,5001…
Explain the importance of this relationship, Infrastructures and Units (Supply) = Users (Needs)
Develop a concept paper outlining the ITS planning process you will follow to mitigate a critical traffic and transportation problem in your community in Chicago metropolitan area. The paper should include, among other items, the following: Problem definition Institutional framework Objectives User services Performance characteristics Functional requirements for user services Available technologies for ITS deployment Cost and benefits Funding sources Evaluation