In 2022, Dominoes launched a marketing plan in which they created a series of commercials to highlight their new initiative to pay customers to pick up their orders instead of choosing delivery. The change was made to address the problem caused by the "Great Resignation" and a general shortage of employees following the pandemic. You can read more about this approach here: Domino's Offers Customers $3 to Pick Up Their Own PiesLinks to an external site.. As you can see in the Dominoes example and this week's reading about branding following a crisis, marketing is a key function that helps businesses manage and support change. Additionally, marketing is a function of business that has evolved significantly with a shift toward meeting consumers where they are through increased focus on social media and online promotion. Please think about an example of a marketing approach that highlights a response to change. You can either share an example like the Dominoes commercial in which a business promoted an initiative that adapted to solve a problem, or you can share an example of an approach that shows how marketing has evolved to adapt to the modern consumer. In your response, explain why the change was made and how you think it affected the product.
In 2022, Dominoes launched a marketing plan in which they created a series of commercials to highlight their new initiative to pay customers to pick up their orders instead of choosing delivery. The change was made to address the problem caused by the "Great Resignation" and a general shortage of employees following the pandemic. You can read more about this approach here:
- Domino's Offers Customers $3 to Pick Up Their Own PiesLinks to an external site..
As you can see in the Dominoes example and this week's reading about branding following a crisis, marketing is a key function that helps businesses manage and support change. Additionally, marketing is a function of business that has evolved significantly with a shift toward meeting consumers where they are through increased focus on social media and online promotion.
Please think about an example of a marketing approach that highlights a response to change. You can either share an example like the Dominoes commercial in which a business promoted an initiative that adapted to solve a problem, or you can share an example of an approach that shows how marketing has evolved to adapt to the modern consumer. In your response, explain why the change was made and how you think it affected the product.
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