When American Express says its vision is to be “the world’s most respected service brand,” what are the implications for how it manages service expectations?
When American Express says its vision is to be “the world’s most respected service brand,” what are the implications for how it manages service expectations?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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When American Express says its vision is to be “the world’s most respected service brand,” what are the implications for how it manages service expectations?
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